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		<title>5 Tasks to Perfect Your Web Content</title>
		<description><![CDATA[The experts seem to write effortlessly. Why does it seem so difficult for you to simply generate new content for your web site?  You know you can write – people tell you how much they enjoy your information on a regular basis.  Your web site looks good.  It should, after all the money you spent [...]]]></description>
		<link>http://www.valuableconnections.com/2010/09/5-tasks-to-perfect-your-web-content/</link>
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		<title>SEO – Does Copywriting Matter Anymore?</title>
		<description><![CDATA[Search engine optimization has become a confusing task for many. There are tons o&#8217; experts and all have differing opinions on the best SEO tactics. So what&#8217;s a girl to do? How do you know what steps to take in order to properly and effective optimize your website pages? Not to mention any blog posts, [...]]]></description>
		<link>http://www.valuableconnections.com/2010/09/hello-world-2/</link>
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		<title>Good Web Site Content Starts With the Basics</title>
		<description><![CDATA[The most successful web sites are based on a company’s business strategy. Before starting to build a web site, there are several things you need to know, including: Goals of the site How to use the Internet to achieve these goals Who is the target market What do you want to say to this target [...]]]></description>
		<link>http://www.valuableconnections.com/2010/08/good-web-site-content-starts-with-the-basics/</link>
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		<title>3 Reasons Content is Still King</title>
		<description><![CDATA[Here I am at my big coaching workshop when once again someone tells me that content is not important to SEO. Well, fine. I know that content is important to SEO, and even more importantly&#8230; It is important to you! Why? Content compels people to take action &#8211; at least, good copy will drive conversions. [...]]]></description>
		<link>http://www.valuableconnections.com/2010/08/3-reasons-content-is-still-king/</link>
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		<title>Improve Your Headlines &#8211; Read Tabloids</title>
		<description><![CDATA[I was in the check-out line at the grocery store, reading the headlines on the tabloids, when one struck me so that I laughed out loud. The check-out clerk asked about my sudden outburst. I was a little embarrassed, but told him anyway. Then he shared that his friend had recently gone to work for [...]]]></description>
		<link>http://www.valuableconnections.com/2010/07/improve-your-headlines-read-tabloids/</link>
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		<title>You Need a Web Content Strategy</title>
		<description><![CDATA[I am constantly amazed at the number of conversations I have with people regarding a strategy for their Internet marketing and web presence. When I read the experts, they all say the same thing &#8211; have a strategy, maintain a focus, write clear and interesting copy, and make sure you know what your target market [...]]]></description>
		<link>http://www.valuableconnections.com/2010/07/you-need-a-web-content-strategy/</link>
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		<title>SEO Content – More than rankings</title>
		<description><![CDATA[Recently I&#8217;ve had conversations with people who seem happy to point out that content is not that big of a deal. &#8220;Ya know, SEO relies more on linking than on content.&#8221; Yes, well, thanks for sharing. It&#8217;s important to understand why you want, and need, good content. Yes, it&#8217;s good to have a writer who [...]]]></description>
		<link>http://www.valuableconnections.com/2010/06/seo-content-more-than-rankings/</link>
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		<title>Content Equals Communication</title>
		<description><![CDATA[A solid web site strategy should encompass the content. Good web content should speak to your target audience and help them understand how you stand out from your competition. Whether your company caters to the consumer or to other businesses, it is important that your content position your company foremost in the customer’s mind. Web content [...]]]></description>
		<link>http://www.valuableconnections.com/2010/06/web_content_equals_communication/</link>
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		<title>Writing Exercises – Do Something Entirely Different</title>
		<description><![CDATA[I sometimes find it difficult to keep writing about the same topic day in and day out. Even if I inject some of my personality, it still seems stale. The best way I know to refresh your writing is to write something entirely different. And I don&#8217;t mean just a different topic. I mean a [...]]]></description>
		<link>http://www.valuableconnections.com/2010/05/writing-exercises-do-something-entirely-different/</link>
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		<title>Good Content is About Your Customers</title>
		<description><![CDATA[Writing content requires more than just good writing skills. The right questions need to be asked. Among those questions should be “Why is this important?”, “Who are we writing to?”, and most importantly “What would make it more meaningful?” Content is not about what your reader wants, nor is it about your company. It’s about [...]]]></description>
		<link>http://www.valuableconnections.com/2010/04/good-content-is-about-your-customers/</link>
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